Jeffrey, Montez de Oca, Ph.D.

Jeffrey, Montez de Oca, Ph.D.

Jeffrey, Montez de Oca, Ph.D.

Department of Sociology
ACAD 431

Biographical Information

Jeffrey Montez de Oca is a Professor of Sociology and the founding director of the Center for the Critical Study of Sport at the University of Colorado Colorado Springs. He is also a former president of the North American Society for the Sociology of Sport (NASSS).

With broad research interests in sociological theory, sport, media, marketing, and identities, his research has focused on college football, media, NFL marketing, and popular culture during the early cold war that he looked at through the lens of political economy. His current research primarily focuses on the National Football League's marketing strategies and the social construction of health. He also researches constructions of race and masculinity in sport films and other media. At UCCS, he teaches courses on sociological theory, sport, gender-sexuality, and popular culture.


  • Ph.D. University of Southern California, Sociology (2006)
  • M.A. New York University, Cinema Studies (1999)
  • B.A. University of California, Berkeley, Anthropology (1995)

Research & Teaching Interests

  • Social Theory
  • Social Inequalities
  • Media Studies
  • Sociology of Sport

Courses Taught at UCCS

  • Modern Families (ID 1010)
  • Gendered Images (SOC 2250)
  • Modern Sociological Theory (SOC 3150)
  • Sociology of Popular Culture (SOC 3640)
  • Sporting Bodies in Hollywood and Beyond (SOC 4010)
  • Gender and Sexuality (SOC/WEST 4040)
  • Men and Masculinities (SOC/WEST 4080)
  • Sociology of Sport (SOC 4300/5300)
  • Critical Analysis of Capitalism (SOC 4600/5600)
  • Sociology of Media and Popular Culture (SOC 5010)

Selected Publications

(*indicates student co-author)


  • Brissonneau, Christophe and Jeffrey Montez de Oca. 2018 Doping in Elite Sports: Voices of French Sportspeople and Their Doctors, 1950s-2010. London: Routledge.
  • Montez de Oca, Jeffrey. 2013. Discipline & Indulgence: College Football, Media, and the American Way of Life During the Cold War. New Brunswick, NJ: Rutgers University Press. • Winner of the 2014 North American Society for the Sociology of Sport Outstanding Book Award.


  • Montez de Oca, Jeffrey. 2021. “Marketing Politics and Resistance: Mobilizing Black Pain in NFL Publicity.” Sociology of Sport Journal. Advance online publication.
  • Montez de Oca, Jeffrey, Sherry Mason* and Sung Ahn*. 2020. “Consuming for the Greater Good: “Woke” Commercials in Sports Media.” Communication & Sport.
  • Montez de Oca, Jeffrey and Stephen Cho Suh. 2019. “Ethics of Patriotism in NFL Players’ Protests.” International Review for the Sociology of Sport.
  • Chaplin, Kenneth Sean and Jeffrey Montez de Oca. 2019. “Avoiding the Issue: University Students’ Reponses to NFL Players’ National Anthem Protest.” Sociology of Sport Journal. Vol. 36, No. 1: 12-21.
  • Montez de Oca, Jeffrey, Brandon Meyer,* and Jeffrey Scholes. 2016. “Reaching the Kids: How the NFL Markets to Youth.” Popular Communication special issue on the National Football League and Neoliberal Culture, ed. Thomas Oates. Vol. 14, No. 1: 3-11.
  • Montez de Oca, Jeffrey and José Prado. 2014. “Visualizing Humanitarian Colonialism: Photographs From the Thomas Indian School.” American Behavioral Scientist. Vol. 58, No. 1 (January): 145-170.
  • Montez de Oca, Jeffrey. 2012. “White Domestic Goddess on a Postmodern Plantation: Charity and Commodity Racism in The Blind Side.” Sociology of Sport Journal. Vol. 29, No. 2 (June): 131-150.
  • Montez de Oca, Jeffrey. 2005. “‘As Our Muscles Get Softer, Our Missile Race Becomes Harder’: Cultural Citizenship and the ‘Muscle Gap’.” Journal of Historical Sociology. Vol. 18, No. 3 (September): 145-171.
  • Messner, Michael A., and Jeffrey Montez de Oca. 2005. “The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events.” Signs: Journal of Women in Culture and Society. Vol. 30, No. 3 (Spring): 1879-1910.

Book Chapters

  • Montez de Oca, Jeffrey and Christopher Dehart-Reed*. 2019. “The National Football League and Social Media Marketing.” Social Media and Sports Marketing. Macmillan's Business and Culture of Sports, series. Joseph Maguire, Mark Falcous, and Katie Liston, eds. New York: Macmillan Reference USA.
  • Montez de Oca, Jeffrey and Molly Cotner.* 2018. “Killing the Football Widow and Creating New Fans: NFL Marketing Beyond ‘Pink It & Shrink It’.” In Holly Thorpe, Kim Toffoletti and Jessica Francombe-Webb, eds. New Sporting Femininities: Embodied Politics in Postfeminist Times. London: Palgrave, 111-132.
  • Montez de Oca, Jeffrey. 2017. “San Francisco 49ers: The Romance of Memory.” In Maureen M. Smith and Rita Liberti, eds. Sports in San Francisco. Fayetteville: University of Arkansas Press, 129-142.
  • Montez de Oca, Jeffrey, Brandon Meyer,* and Jeffrey Scholes. 2016. “The Children Are Our Future: The NFL, Corporate Social Responsibility, and the Production of ‘Avid Fans’.” In Michael A. Messner and Michela Musto, eds. Child's Play: Sport in Kids' Worlds. Rutgers University Press, 102-122.

Committee Work

  • Director, Center for the Critical Study of Sport (2017-)
  • Membership Committee, Central Region Representative, Pacific Sociological Association (2014-2017)
  • Steering Committee Chair, UCCS Diversity Summit (2015-2016)
  • Steering Committee Chair, Contentious Discussion in the Classroom, Workshop Series (2014-2015)
  • Chair, Faculty Minority Affairs Committee, UCCS (2013-2015)
  • Steering Committee, CU Diversity Forum (2013-2014)
  • Faculty Advisor, Education Beyond The Classroom: Forum Series on the Occupy Wall Street Movement (2011-2012)